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Category Archives: Copywriting
The Ironic “Bass” Player
I just read an ad by a band that is looking for a “Bass” player. Not just a bass player but a “Bass” player. I guess the ordinary kind won’t do–this one must come equipped with double quotes. I’m not … Continue reading
Posted in Copywriting, Funny and Weird Stuff
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Copywriting Quick-Tip: Give Adjectives and Adverbs a Break
Poor modifiers! Overworked and underpaid, that’s what they are, constantly making up for other parts of grammar that fail to pull their weight. Look, I’m not priggish when it comes to adjectives and adverbs. I use them constantly (see?). But … Continue reading
Posted in Copywriting, Style and Grammar
Tagged hallmarks of good writing, how to use adjectives, how to use adverbs, how to write well, strengthen your writing, using colorful nouns and verbs
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To Thole or Not to Thole
Did you know that thole is a word? Me neither until this morning, when my sweetheart, Lisa, who is a self-proclaimed word nerd, emailed me Merriam-Webster’s “Word of the Day.” There it was: thole. “Well, that’s interesting,” I thought, but … Continue reading