Tag Archives: copywriting tips

Sentence Fragments: Speaking Up for the Verbless Sentence

Reading through my recent post about word usage, I discovered—I know this will shock you—a rather lengthy sentence fragment. Gracious! Did I write such a thing? Me? Yes indeed. Right there, shamelessly and in broad daylight, I committed a fragment. … Continue reading

Posted in Style and Grammar, Uncategorized, Writing and Copywriting | Tagged , , , , , , , | Comments Off on Sentence Fragments: Speaking Up for the Verbless Sentence

Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)

Marketing copy is not the stuff of great literature or even popular writing. It’s normally more colloquial, bouncier, prone to pushing the confines of grammar in order to achieve its ends. Yet even in copywriting, there’s a difference between casual … Continue reading

Posted in Copywriting, Style and Grammar, Uncategorized | Tagged , , , , , | Comments Off on Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)

Copywriting Quick-Tip: Begin with the End

That perfect, grab-’em-by-the-lapels opener that you want for your copy could be hiding at the tail-end of your rough draft. Every copywriting project needs to get airborne some kind of way. You slap down a sentence, follow it with another … Continue reading

Posted in Copywriting | Tagged , , , | Comments Off on Copywriting Quick-Tip: Begin with the End