Monthly Archives: December 2011

Christmas in Heaven

Posted on December 25, 2011 by Foxworld

Merry Christmas, friends. I’m sitting here in my La-Z-Boy couch with a mug of rather potent eggnog that Lisa has made. The rum in the eggnog is speaking to me in a manner that disinclines me to write a lengthy … Continue reading →

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The Ultimate Michigan Potato

Posted on December 21, 2011 by Foxworld

[singlepic id=35 w=320 h=240 float=left]What’s the big deal about Idaho potatoes? Michigan potatoes are by no means also-rans. Potatoes-R-Us, to the extent that the communities of Edmore, Munger, and Posen all host an annual potato festival celebrating your favorite tuber … Continue reading →

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Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)

Posted on December 17, 2011 by Foxworld

Marketing copy is not the stuff of great literature or even popular writing. It’s normally more colloquial, bouncier, prone to pushing the confines of grammar in order to achieve its ends. Yet even in copywriting, there’s a difference between casual … Continue reading →

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