Tag Archives: how to write well

Writing Tips for Speakers: Tip #12–Use Italics for Emphasis Sparingly

Remember the story of the boy who cried wolf? Keep it in mind when you use italics for emphasis. Used conservatively, italics tell the reader, Notice! Vital information! But when you use them too liberally, italics have the opposite effect. … Continue reading

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Writing Tips for Speakers: Tip #5–Use the Right Word

I occasionally find myself puzzling over an author’s word choice. Why did the author pick that word? For variety? For effect? Because it sounds cool? To impress? In any case, the word has drawn my attention as an editor for … Continue reading

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On the Discipline of Writing

You’ve heard it said, and it’s true, that writing is a discipline. I learned this from my fourteen years as an in-house copywriter. The deadline-driven environment of a publishing house doesn’t allow the luxury of waiting for inspiration to hit. … Continue reading

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