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Author Archives: Foxworld
Breakfast Serial: Musings on the Oxford Comma
Cup of freshly brewed Folger’s sitting on the table next to me, I’m gazing out the window at a gray October morning and contemplating one of the world’s follies. In the broad scheme of follies, this one is harmless enough. … Continue reading
Posted in Copywriting, Style and Grammar
Tagged Chicago Manual of Style, Oxford comma, serial comma
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The One Word That Grabs and Keeps Your Customer’s Attention
If a single word could instantly connect you with the person who reads your Web content or sales literature, what do you think that word would be? Here are two clues: In grade school English, they taught you not to … Continue reading
Posted in Copywriting
Tagged business copywriting, copywriter, copywriting tips, copywriting training, features benefits, marketing copywriting, small business marketing, web copywriting
Comments Off on The One Word That Grabs and Keeps Your Customer’s Attention