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Category Archives: Copywriting
Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)
Marketing copy is not the stuff of great literature or even popular writing. It’s normally more colloquial, bouncier, prone to pushing the confines of grammar in order to achieve its ends. Yet even in copywriting, there’s a difference between casual … Continue reading
Posted in Copywriting, Style and Grammar, Uncategorized
Tagged copyeditors, copywriting tips, good copywriting, how to write good copy, unclear antecedents, using pronouns correctly
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Copywriting Quick-Tip: Begin with the End
That perfect, grab-’em-by-the-lapels opener that you want for your copy could be hiding at the tail-end of your rough draft. Every copywriting project needs to get airborne some kind of way. You slap down a sentence, follow it with another … Continue reading
Posted in Copywriting
Tagged copywriting tips, copywriting training, how to write a great lead-in, marketing copywriting
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Breakfast Serial: Musings on the Oxford Comma
Cup of freshly brewed Folger’s sitting on the table next to me, I’m gazing out the window at a gray October morning and contemplating one of the world’s follies. In the broad scheme of follies, this one is harmless enough. … Continue reading
Posted in Copywriting, Style and Grammar
Tagged Chicago Manual of Style, Oxford comma, serial comma
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