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Category Archives: Style and Grammar
To Thole or Not to Thole
Did you know that thole is a word? Me neither until this morning, when my sweetheart, Lisa, who is a self-proclaimed word nerd, emailed me Merriam-Webster’s “Word of the Day.” There it was: thole. “Well, that’s interesting,” I thought, but … Continue reading
Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)
Marketing copy is not the stuff of great literature or even popular writing. It’s normally more colloquial, bouncier, prone to pushing the confines of grammar in order to achieve its ends. Yet even in copywriting, there’s a difference between casual … Continue reading
Posted in Copywriting, Style and Grammar, Uncategorized
Tagged copyeditors, copywriting tips, good copywriting, how to write good copy, unclear antecedents, using pronouns correctly
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Breakfast Serial: Musings on the Oxford Comma
Cup of freshly brewed Folger’s sitting on the table next to me, I’m gazing out the window at a gray October morning and contemplating one of the world’s follies. In the broad scheme of follies, this one is harmless enough. … Continue reading
Posted in Copywriting, Style and Grammar
Tagged Chicago Manual of Style, Oxford comma, serial comma
Comments Off on Breakfast Serial: Musings on the Oxford Comma