Category Archives: Uncategorized

My Video of the March 2, 2012, Henryville Tornado

Since I already have a blog dedicated to storm chasing (and jazz saxophone), I purposely don’t post a lot of severe-weatherly articles in Fox’s World. Still, this fox ranges far and wide and occasionally finds a meteorological morsel too compelling … Continue reading

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To Thole or Not to Thole

Did you know that thole is a word? Me neither until this morning, when my sweetheart, Lisa, who is a self-proclaimed word nerd, emailed me Merriam-Webster’s “Word of the Day.” There it was: thole. “Well, that’s interesting,” I thought, but … Continue reading

Posted in Copywriting, Funny and Weird Stuff, Style and Grammar, Uncategorized | Tagged , , , , , , , | 7 Comments

Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)

Marketing copy is not the stuff of great literature or even popular writing. It’s normally more colloquial, bouncier, prone to pushing the confines of grammar in order to achieve its ends. Yet even in copywriting, there’s a difference between casual … Continue reading

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