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Category Archives: Writing and Copywriting
On the Discipline of Writing
You’ve heard it said, and it’s true, that writing is a discipline. I learned this from my fourteen years as an in-house copywriter. The deadline-driven environment of a publishing house doesn’t allow the luxury of waiting for inspiration to hit. … Continue reading
Posted in My Book, Uncategorized, Writing and Copywriting
Tagged choosing to write, discipline of writing, how to write well
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Sentence Fragments: Speaking Up for the Verbless Sentence
Reading through my recent post about word usage, I discovered—I know this will shock you—a rather lengthy sentence fragment. Gracious! Did I write such a thing? Me? Yes indeed. Right there, shamelessly and in broad daylight, I committed a fragment. … Continue reading
Posted in Style and Grammar, Uncategorized, Writing and Copywriting
Tagged bad grammar, copywriting tips, crot, good grammar, good writing, sentence fragment, verbless sentence, writing tips
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Choosing the Right Word: Close Isn’t Good Enough
In his hilarious and withering lampoon of nineteenth-century novelist J. Fenimore Cooper, Mark Twain famously observed that good writing requires the writer to “use the right word, not its second cousin.”¹ Twain was a master at using the right word, … Continue reading
Posted in Writing and Copywriting
Tagged dictionary, effective writing, good word choice, good writing habits, how to correct poor writing, Mark Twain, misused words, word usage
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