Category Archives: Writing and Copywriting

Self-Editing: The Hallmark of a Good Writer

In his classic book, On Writing Well, William Zinsser opens with a personal story about his participation in a panel discussion about writing at a school in Connecticut. The panel consisted of just Zinsser and one other writer. As they … Continue reading

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Writing Quick-Tip: Weed Out Empty Verbiage

Ten miles from where I live lies Shaw Lake fen, a rare and beautiful wetland where wild orchids and carnivorous plants grow and tamarack trees ring the tiny lake like an emerald necklace. When I first began visiting the place … Continue reading

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Writing Tip: Do You Overuse Parentheses?

You know parentheses? (Those little crescent-shaped thingies?) Well, sometimes they drive me crazy (overuse, lack of clarity, fuzzy writing). I have nothing against parentheses in themselves. I’m just not so fond of them that I crave a steady supply. Used … Continue reading

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