Writing Tips for Speakers

Many of my authors began as public speakers. Whether they publish independently or through a traditional publishing house, they first developed a following as speakers and are in their sweet zone addressing anything from small groups to large audiences. These people are stellar presenters, and they reached a point where writing a book became a logical, even essential, next step for them in their vocation.

But writing is different from public speaking. The subject came up recently during lunch with a good friend who’s a managing editor at a well-known Christian publishing house. We agreed that many compelling and accomplished speakers face challenges when it comes to writing a book. I’ve had that conversation with other editors too. The same concerns surface consistently when men and women who are primarily speakers set about to become writers as well.

Maybe you’re in that club. You’re thoroughly at home before a crowd with a microphone in your hand, and you’ve built a ministry or vocation that spotlights you as a speaker. Now you’re ready to write a book. These next few posts in my CopyFox blog, Fox’s World, will give you tips to help you start off right.

Tip #1: Have Coffee with Your Reader

Put the microphone down. You’re not onstage speaking to an audience; you’re talking to one person, and that is your reader. I hope you’ll have lots of readers, but every one of them will read your book by himself or herself. Reading a book is a private affair, not a group experience.

So write the way you’d talk to a friend you’re having coffee with. Just you and that person, one on one. Weed out collective language like “Some of you men need to . . .” or “A lot of you gals right now are thinking. . . .” There is no “some of you” or “a lot of you”; there is just that single person sitting across the table from you. That solitary reader. Talk to him or her personally and you’ll reach all your readers effectively.

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Staying Safe This Tornado Season: It’s Your Responsibility

Once again tornado season is rapidly approaching. If you live in the South, it’s already at hand; farther north, where I live, it’s just weeks away. The spring pattern is starting to set in. As a storm chaser for more than twenty years, I look forward to the prospect of optimal chasing. But my enthusiasm is tempered by an awareness of the havoc severe weather can wreak when natural processes intersect with places where people raise their families, work at their jobs, pursue their educations, enjoy their pastimes, and make their lives.

Today, the main challenges of weather safety aren’t technological–they’re sociological. One of them is this: the most sophisticated warning system on the planet–which is what we in the US are blessed with–is only as good as the heed we pay it. The old mantra “We had no warning” just won’t wash anymore. Not with the big outbreak-type storm systems, anyway, and for that matter, rarely with any but the more borderline scenarios that sometimes give rise to brief, impossible-to-warn spinups. Mostly, “We had no warning” is a tried-and-true formula for selling the news, and what it really means is, “We weren’t paying attention,” or “The tornado siren never sounded,” or “We disregarded the warnings we received.”

The factors behind tornado fatalities are varied and complex, ranging from lack of shelter to age- and disability-related issues to poor home construction and more. That said, getting the public to take watches and warnings more seriously is a major hurdle that weather experts and sociologists are working together to surmount.

This problem isn’t about technology. It’s about people.

It’s apathy. A bulletproof mindset. The old axiom “It can’t happen here.”

It can happen anywhere. Sometime within these next few months it will happen somewhere. And more people living in a place where it supposedly can’t happen won’t be around the next day. They’ll have counted on a high hill to protect them, or a river, or their location well outside “Tornado Alley,” or some piece of weather lore handed down by their grandmother.

Or they’ll have simply grown indifferent through years of storm warnings that never amounted to anything–until one finally did.

Once is all it takes.

Your safety and the safety of your loved ones is up to you. Here are a few things to keep in mind this storm season:

* Big events are invariably well forecast. Your local media weather team will normally talk about impending severe weather a day or two or even more in advance. They do so for a reason: they’re trying to raise your awareness. But they can only do so much. The rest is up to you.

* Act responsibly and responsively on a day when severe weather is expected. When a WATCH is issued for your area, then WATCH. Take it seriously. It’s not a normal day, not business as usual. The sun may be shining now, but a lot can happen in just half an hour.

When a WARNING is issued for your location, seek shelter promptly. Right, I know–you’ve experienced a lot of warnings and nothing has happened. Countless tornado victims thought exactly that way.

Consider this: If a credible source told you an armed psychopath was on his way to your home intent on killing you and your family, you’d take immediate action, right? Warnings are kind of like that.

* Watch what’s happening upstream from you. You might not be under a warning right now, but a storm that’s currently well off to your west may be heading your way. And even if it’s not doing anything serious at the moment, it may strengthen as it arrives at your doorstep.

* Don’t rely on your civil defense siren to sound. It may not, or you may not hear it. It should be your LAST line of warning. In this age of sophisticated communication technology, you have plenty of other warning options, from your TV to your car radio to your laptop computer to your ever-present mobile phone.

* Keep a NOAA weather radio by your bed. These radios let you select the kinds of weather warnings you want to receive and allow you to specify your area (so you’re not getting flash flood warnings for two counties away). At 3:00 a.m., a weather radio may be the only thing that will wake you up in time to seek shelter. Of course there’s an app. There are also dedicated units, which you should view the same way you view a fire alarm for your home: as essential. Here’s a link.

* Human lives are more important than entertainment. It’s astonishing how many TV viewers send angry texts to their local station when weather warnings interrupt regular programming. Maybe you’re not directly in harm’s way, but a lot of other folks are. Maybe you are in harm’s way and just don’t give a rip. Either way, a broadcast area takes in many more people than just you. Sorry, but your televised golf game just isn’t a priority in the face of life-threatening weather.

If I sound a bit pissy about that last point, it’s for a reason. Don’t be a part of that reason.

Stay alert this tornado season. Be proactive. Take watches and warnings seriously.

‘Nuff said.

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You Are More Than Your Problems

Dear friends,

The day is still fairly young, yet already I’ve received several reminders of the pain people experience in various forms–loss, grief, shame, abuse, betrayal, abandonment, poverty . . . Hopelessness and despair are horrible to endure. I’ve known them myself, and many of you feel them right now.

I want to remind you of something important, which I hope you’ll keep in mind. It is this: There’s much more to you than just your problems. You are a complete person. It’s so easy to lose track of that when we’re in the midst of struggle. We come to feel like our baggage defines us. But you are not your baggage; you are a person who has interests, talents, giftedness, an intellect, a tender heart, a unique personality, a sense of humor, the ability to be a great friend and encourager, life experiences in which reside a richness you may not presently realize. You are so, so much more and so much better than just your struggle. You are someone beloved of God, and there is great dignity in that.

Maybe right now you feel like just a mess, but that doesn’t detract from the truth. The voices, the tapes, the emotions that tell you you’re less-than, not good enough, just a pile of problems–those are a lie. A lie. You are a whole person. Yes, you have problems–but you are not your problems.

Pearls hid inside a rough wooden box don’t cease to be pearls because of their circumstances; they don’t lose their worth or value. They are not the box–nor are you. You are “a pearl of great price.” Right now, maybe the box that surrounds you is so dark inside that you can’t see your luster, can’t remember how you shine. I know how it is–I too need to be reminded, when I’m in pain, that while my pain is real and needs to be acknowledged, there is so much more to me than that.

So these words come from my heart. If you have forgotten who you are, I hope this will help you remember.

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