A Thanksgiving Blessing

Happy Thanksgiving!

I hope it truly is a happy one for you. For many, today will indeed be a day of richness–of family, feasting, and laughter. Yet I know that for others, today inaugurates a holiday season that will be marked more by pain and loneliness than happiness.

So perhaps it is wiser to wish you a Blessed Thanksgiving, whether it is a happy one or not. God’s blessings keep us regardless of our circumstances. During the times in my life when I have struggled–and those have been many–the one constant I could count on was God’s love for me, and His care in ways I often knew nothing of.

Today my friend Julie will spend her first Thanksgiving without her beloved husband, Chris. It would be foolish of me to wish her a happy Thanksgiving. But a blessed one? Yes, that is something I both pray she will have and trust she will have.

Blessings of comfort and peace, knowing that death does not have the last word: that belongs to the Alpha and Omega, and He decrees Life.

Blessings of family, with two sons, a daughter-in-law, and a grandchild with whom she will no doubt spend this day.

Blessings of memories, bittersweet, precious, and–remembering what a nut Chris was–often funny.

Most of all, overarching and undergirding all other blessings, the blessing of God’s presence: the arms of a knowing and loving heavenly Father holding Julie in the midst of her grief–yes, even when it seems like no one, not even God, can touch the raw wound of a loved one lost. May the “peace that passes all understanding” be hers, and may grace carry and strengthen her on her journey.

Today I am thankful for my sweetheart, Lisa, who is busily preparing the turkey. I am thankful that today we will eat that turkey, and plenty else besides, with my dear 86-year-old mother and my sister, Diane. I am thankful for my family members who will be observing this day far away–for Pat in Washington State; Terry in Sweden; and Brian, Cheryl, and my nephew, Sam, in Dallas. I am thankful for some wonderful friends, and for health, and for my cluttered but clean and comfortable apartment. I am thankful for the gift of a simple life (though by no means one that is devoid of interest). There is much I find to be thankful for. Most of all, I am thankful for my Savior and Teacher, Jesus, who has walked with me and often carried me for over 30 years.

I am a blessed man with much to be thankful for. Today, whether your circumstances are happy or difficult–or, as is the case with most of us, a mixture of both–may you recognize God’s blessings in your own life here and now. May you go through your day with a heart of gratitude.

Have a Blessed Thanksgiving.

Bob

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Copywriting Quick-Tip: Begin with the End

That perfect, grab-’em-by-the-lapels opener that you want for your copy could be hiding at the tail-end of your rough draft.

Every copywriting project needs to get airborne some kind of way. You slap down a sentence, follow it with another one, and off you go, gathering height and momentum. Maybe you’ve noticed, though, that the takeoff isn’t always as smooth as the landing. So once you’ve completed your first pass, take a look at your wrap-up. It just might make a better lead-in than the one you’ve got.

Personal observation: When I’m writing, my brain synthesizes information in a creative process that I won’t even try to describe. It usually takes time for me to hit my stride. No surprise, then, that my closing lines frequently turn out to be exactly the engaging, benefit-rich statements that make for a great lead-in.

See for yourself. When your opener needs refining, try starting at the finish. (Yeah, right–then you’ve got to come up with another close, which might make an even better opener than your first close, which is now your new lead-in. This could go on all night. My advice: Take a pill. You’ll be okay.)

 

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Remembering Tom Keith

Tom was one of radio’s great clowns. He was serious about silliness and worked hard to get a moo exactly right and the cluck too and the woof. His whinny was amazing–noble, vulnerable, articulate. He did bagpipes, helicopters, mortars, common drunks, caribou (and elands and elk and wapiti), garbage trucks backing up, handsaws and hammers, and a beautiful vocalization of a man falling from a great height into piranha-infested waters.–Garrison Keillor

On October 30, 2011, Tom Keith passed away from a heart attack at age 64. Minnesota Public Radio listeners knew him as his alter ego, Jim Ed Poole, host of The Morning Show until his retirement in 2008. But I and millions of other National Public Radio listeners will remember him best for his sound effects on A Prairie Home Companion.

Beginning as a board operator on MPR in 1973, Keith eventually found himself integrated into the skits created by Garrison Keillor, then the host of The Morning Show. When Keillor left the show to devote his time to A Prairie Home Companion, Keith stepped in to fill his shoes, co-hosting with Dale Connelly and maintaining the Jim Ed Poole persona that Keillor had created for him.

And of course, Keith worked on A Prairie Home Companion. Drawing on an ever-expanding, internal library of sound effects tracing back to his childhood, Keith served as an integral part of the show’s radio acting cast. Machine guns firing, helicopter blades thwapping, footsteps treading a staircase, wapiti bugling, penguins squealing, chickens clucking, chainsaws buzzing, giant pterodactyls emerging from subterranean hiding places…Keith manufactured them all and a multitude of other sounds besides. Seemingly no effect lay beyond his ingenuity; what Keillor asked for, often on the spot, Keith produced.

And we, the listeners, laughed. Keith transformed radio into a joyous, madcap world and swept us into that world.

I didn’t learn of Tom Keith’s passing until the week after, listening to an NPR interview with Tom’s counterpart, Fred Newman. No less brilliant than Tom in his abilities, Newman described Keith’s impact on his own development as the other sound effects man for A Prairie Home Companion. It was a fascinating interview, but its interest for me was offset by my having just had the wind knocked out of me. Tom Keith, dead? It couldn’t be. With that news, a part of my own life seemed to have suddenly ended as well.

I will miss Tom Keith–his brilliant, nutty audio portraits; the occasional, crazy showdowns when Garrison would pit Tom and Fred against each other in mock sound effects contests; his renderings of Garrison’s demented brother, Larry, who lived in the basement; his simple presence on A Prairie Home Companion.

The show must go on, as the saying goes, and three weeks after Tom’s death, it does, as funny, creative, and engaging as ever. Yet I am certain that Garrison and Tom’s fellow radio actors grieve the loss of their colleague and friend of many years.

Good-bye, Tom Keith. Rest in peace.

And thank you.

 

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