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Tag Archives: copywriting training
Copywriting Quick-Tip: Begin with the End
That perfect, grab-’em-by-the-lapels opener that you want for your copy could be hiding at the tail-end of your rough draft. Every copywriting project needs to get airborne some kind of way. You slap down a sentence, follow it with another … Continue reading
Posted in Copywriting
Tagged copywriting tips, copywriting training, how to write a great lead-in, marketing copywriting
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The One Word That Grabs and Keeps Your Customer’s Attention
If a single word could instantly connect you with the person who reads your Web content or sales literature, what do you think that word would be? Here are two clues: In grade school English, they taught you not to … Continue reading
Posted in Copywriting
Tagged business copywriting, copywriter, copywriting tips, copywriting training, features benefits, marketing copywriting, small business marketing, web copywriting
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