Tag Archives: unclear antecedents

Copywriting Quick-Tip: Handle Pronouns with Care (or, What Does It Mean When It Says “It”?)

Posted on December 17, 2011 by Foxworld

Marketing copy is not the stuff of great literature or even popular writing. It’s normally more colloquial, bouncier, prone to pushing the confines of grammar in order to achieve its ends. Yet even in copywriting, there’s a difference between casual … Continue reading →

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